This post will take into account three different kinds of media and how they have readjusted to the digital age we now live in, whether by altering means or entirely revolutionising their structure.
One among the main characters in the evolution of mass media has actually been the television field: just 10 years back, it would have been normal to turn on a television at a specific time and wait for one’s favourite program to come on, watching through regular advertisement breaks. Presently, for the younger generations, this medium of consuming media may seem entirely outdated, as most young adults retrieve their content at any time from any device with a steady web connection. While platforms that are completely based online are quite famous, traditional media outlet have also expanded into the internet domain, with leading figures in the industry such as Alex Mahon surely appreciating the capacity of this brand-new format. The introduction of streaming platforms that allow viewers to consume content at whatever time is useful is maybe one among the milestones in media evolution at present.
On the subject of the evolution of media through ages, the one participant that has been around for the longest time is perhaps the written word: from the first cases of printing to digital news nowadays, it is a perfect example of evolution of media. The latest improvement in this sector regards the publishing sphere, as digital formats for books are growing in popularity as a consequence of their practicality and ease of storage and transport: for somebody going on holiday, or on their journey to work, it will be much easier to carry one device that contains multiple books, instead of three or four volumes. People in the relevant marketplace, like Raffaello Avanzini, are well conscious of this phenomenon, but there is still a tremendous portion of men and women who prefer the feel of paper.
Throughout the history of traditional media, listening to music is commonly overlooked; even so, it has been a steady pastime for generations, and there have always been folks appreciating the different music genres across eras. Nevertheless, the music itself has not been the only thing to change over time: the way it is consumed has altered considerably, too. While for the majority of the previous century people would listen to a specific recording at a time, whether on an mp3 player or on a vinyl, presently it is much more typical for listeners to go for playlists on internet based platforms, a significant change in the timeline of media technology: this implies that individuals are trusting said platforms to advise music they may like based on their previous listens, and may discover brand-new artists without having to purchase their complete album. Men and women who are involved in the music industry, like Vincent Bolloré, are likely to be aware of the potential of this new way of listening to music and how it will change the whole market related to it.